You open Instagram for your morning scroll and see your favorite influencer wearing a gorgeous dress. You know it is a statement piece, and you must add it to your closet to wear for your next social event. Compliments will fly, and you will be thankful you made the splurge.

As people rely more and more on social media for fashion inspiration, the desire to wear the newest styles are also increasing. Trends like boxer shorts, Adidas sambas, barrel jeans, buttoned cardigans, and chunky jewelry are taking off. 

In the past, people would see the latest fashion trends weeks after coming out from magazines like Vogue and Seventeen. Now, the way to see new ideas is simply through opening Instagram or Snapchat. 

Immediately when opening Instagram, people are struck by influencers’ vast hauls that soon become “must have” items.

Influencers are the main reason for the boom in new trends. With clothing brands like Revolve, Aerie, Ralph Lauren, and more noticing the clout content creators have over their followers on social media, brands are eager to provide influencers with their hottest styles. By providing the new trends to the influencers for free, the influencer happily promotes their product and increases sales. 

Oftentimes, companies will provide a discount code for content creators to share with their followers. This agreement between influencers and companies is a win-win for all parties involved, as the company gains more sales, the customers receive a discounted purchase, and the influencer earns a free dress along with additional followers. 

With the click of a button, people are exposed to numerous fashion trends and styles on social media. Mirror selfies, beach backgrounds, and aesthetic poses on influencer’s Instagrams immediately draw the viewer in. This creates a stronger desire to dress like influencers in order to increase confidence through a perfectly curated wardrobe.